Welcome to PR Insiders — where strategic storytelling meets newsroom grit. Founded by Emmy Award-winning journalist Holly Morgan, we’re not your average PR firm — we’re former journalists who have written the stories, led the editorial meetings, and broken the headlines you’ve seen everywhere. We’ve lived the deadlines, chased the truth, and mastered the art of irresistible storytelling. Every campaign is engineered for impact, powered by newsroom instincts and executed with bold precision. We don’t chase trends — we start them. We don’t hope for coverage — we land it. What we know can’t be taught — because we learned it in the chaos of the newsroom.
Holly Morgan - Chief Storyteller
Holly Morgan isn’t your typical PR pro — she’s a media insider turned storytelling sniper. An Emmy Award-winning journalist with more than a decade as a TV host, correspondent, and producer, Holly doesn’t guess what grabs attention — she creates it. She knows how to spin a story so it sticks, strikes, and spreads. Her instincts were forged in the pressure cooker of live TV, where every second and every word mattered. Holly’s gift? Turning brands and experts into headline news — with precision, speed, and an edge that only a true journalist can deliver.
Meredith Witthar - Publicity Architect
Meredith Witthar knows how to turn big ideas into stories people actually want to watch, read, and share. After more than eight years in broadcast—including her role as Senior Producer at The List—she built digital-first strategies, led branded content, and made newsrooms run smoother than a fresh pot of coffee. She’s also helped brands in industries from restaurants to healthcare find their voice and reach the right audience.
Jimmy Rhoades - Press Whisperer
Jimmy Rhoades went from making people laugh as a touring comedian to making award-winning television as a writer, producer, and host. His critically acclaimed play Bark Like a Comic earned raves from The Chicago Tribune for his “cracklingly funny” energy both on and off stage. Now, he pours that storytelling passion into the Legacies Project, helping students capture the histories of seniors in their communities.
Shelly Talsma Everson - Word Wizard
Shelly is a storyteller with a serious edge: a writer, editor, and PR firecracker who’s been making words work magic for 15+ years. As our unapologetic Word Wizard, she crafts press releases, articles, and features that don’t just inform—they demand attention, helping clients own the spotlight from Main Street to national headlines.
Kristina Ortiz - Chaos Coordinator
Kristina Ortiz also known as “KO” keeps PR projects running like clockwork—even when her kids make surprise Zoom cameos. She’s a master at turning chaos into calm with humor, hustle, and just the right amount of caffeine. From media mayhem to last-minute pivots, she’s the one you want steering the ship.
Alexia Lodise - Publicity Operations Manager
Alexia Lodise brings a creative-meets-strategic approach to every campaign, blending storytelling and data-driven insight to make brands unforgettable. With a background in public relations, marketing, and content creation, she excels at transforming ideas into narratives that captivate audiences and elevate brand presence in a fast-moving media landscape.
Justin Soncuya - Coverage Curator
Justin has a sixth sense for spotting media wins—usually before anyone else does. With more than a decade of freelance experience, he’s the quiet force shaping narratives, tracking coverage, and making sure nothing slips through the cracks. He may not say much, but his reports speak volumes.
Jeff Pearlman - Director of Social Intelligence
Jeff Pearlman turns insights into stories that inspire action. With more than a decade leading digital, social, and brand strategy for Fortune 500 companies, he fuses creative intuition with analytical precision to build campaigns that resonate and perform. His work for brands like Jaguar, Land Rover, Teleflora, ULTA Beauty, and Amazon has blended art and data to drive engagement, loyalty, and lasting impact—proving that when strategy meets storytelling, every idea earns its spotlight.
Bobby Small - All Things Digital
A proven specialist in the digital landscape, Bobby Small drives measurable results through strategic, ROI-focused campaign execution. With a strong foundation in digital marketing, web design, and paid advertising, he expertly manages the intersection of engaging, high-converting website design and targeted campaigns on Google Ads, Meta/Facebook Ads, and other leading social media platforms. He provides the reliable support, hands-on expertise, and strategic direction businesses need to grow through effective SEO, paid search, and digital advertising.
David Bentley - Coin Keeper
David Bentley has spent decades chasing stories, winning Emmys, and catching people in the act—on camera, of course. Most recently, he directed the nationally syndicated news and entertainment show The List, and before that, he earned six Emmys at NBC Philadelphia, including a national award for exposing a secret speakeasy run by public officials in a “dry” town. These days, as CFO, he’s swapped chasing leads for counting pennies and rolling quarters—and he’s just as relentless about both.